Senior Varshini Gourishetty strikes a pose for her BeReal post. (Roshni Ahuja)
Senior Varshini Gourishetty strikes a pose for her BeReal post.

Roshni Ahuja

Building brands, being real

Social media fosters false personas

December 8, 2022

A notification pops up on countless phones, two yellow warning signs accompanying the message: Time to BeReal. Everyone rushes to pick up their phone: some pose, some hand their phones to whoever is sitting in front of them and some choose to save their photo for a better opportunity. But, even on an app that prides itself on being real, the limits of the internet make it difficult to ever portray reality. 

“I would get up out of my bedroom and use something around my room and make a little scene,” junior Josh Jocuns said. “One time, I had this old sword in my room and I held up the sword. I have a Peppa Pig in my room, so I made a funny little scene with it.”

The fake reality

Social media platforms today actively promote authenticity to users to counter the loss of originality, even at the expense of their privacy. One platform in particular continues to gain popularity among Generation Z, BeReal. 

Initially released in 2020, BeReal did not take off until early 2022, and now has a 315% growth rate of monthly active users, per Apptopia. BeReal’s initiative is to dispel the notion that social media can be time-consuming and pressure-inducing and create a new way to discover friends in their daily lives, according to NPR. With the slogan “Your Friends for Real,” the app is intended to serve as a platform where users are encouraged to be candid and share the most authentic versions of themselves.

Seniors Elena Benson and Sam Hollobow capture a RealMoji reaction to their friend’s BeReal post while in entrepreneurship class. “There’s always something to look at, especially with all the social media platforms there are, so it’s hard as a teacher to get kids off their phones,” physics teacher Tanner DeCrapio said. (Rachel Lee)

But by nature of social media, its mission is not always executed. As creators curate content towards audience’s expectations, staging and editing photos, they ultimately sacrifice the reality element. 

“I would have to make a mundane task seem interesting or funny,” junior Josh Jocuns said, reflecting on his BeReal experience. “It was not real because if it was, it would just be me at my desk with a piece of paper in front of my laptop, which I find really boring.” 

Other media platforms, including Snapchat and Instagram, cite a similar trend among their users: inauthentic authenticity. Like BeReal, private stories on Snapchat offer a glimpse behind-the-scenes with more unfiltered content, for a group of the users’ choice. Feelings of obligation can motivate people to add people to their private stories to showcase a fake facade of friendship.

“I used to have this horrible thing where I had 10 different private stories with sets of people sometimes overlapping,” Jocuns, who deleted Snapchat and Instagram, said. “Moving away from Snapchat and Instagram gives me a better way of solidifying who I am.”

Online use frequently results in personas, where people create different versions of themselves to display on the internet. Personas are most commonly associated with business accounts, where creators are subject to rules on how they should portray themselves on social media. 

“With pageantry, we are held to a certain standard where there’s only certain things that we are allowed to post,” pageant queen and senior Tori Felder said. “We’re not allowed to post anything that’s negative, which is why I always post bright stuff on my social media.”

Personas, for many, is a branding tool, representing a company or attracting customers and viewers. In these situations, the internet allows businesses to connect with customers and strengthen their credibility, according to Forbes. In addition, celebrities need to be able to effectively market themselves on the internet, whether it’s by themselves or by a social media manager, in order to continue being relevant and promote their brand, per Brain Candy

“Unlike most people, celebrities live off of making money by their fans,” TikTok influencer and senior Cole Hansen said. “They would need to create stable relationships no matter how fake it is. It’s just how their job is. It makes sense for them to have a persona.”

A variety of personas are displayed on social media, depending on the user’s lifestyle and goals. (Roshni Ahuja, Rachel Lee, Megan Rudacille)

Hansen has amassed more than 283.9K followers and 8.5 million likes on TikTok for a variety of content, including beauty and lifestyle. 

Oftentimes, audiences develop their own perceptions of content creators based on a limited online image, which can yield disappointment when reality is revealed. Failure to live up to a perceived persona can be anybody’s downfall: cancel culture has ended careers. 

“Cancel culture sets a bad precedent that if something’s wrong, they can’t be redeemed in any way,” senior Micaela O’Rourke said. “However, I do think that there are some things that are unforgivable. So in some way it’s good about setting the precedent of things like sexual assault not being okay.”

In the recent Try Guys scandal, the internet realized how their favorite celebrities aren’t who they seem. Ned Fulmer, member of the Try Guys comedy video group, portrayed himself online as a “wife guy,” the couple often appearing together online. When he was caught cheating on his wife, the internet was swiftly outraged, this reality defying his persona, resulting in Ned Fulmer’s rapid removal from the Try Guys, according to Vox.

“I used to watch TryGuys and BuzzFeed all the time,” O’Rourke said. “It was obviously not a good thing for him to do but I do think in some ways it was kind of expected. BuzzFeed doesn’t have a great reputation. The fact that it was a guy who made his whole brand his wife was sad.”

Similarly, in early October, famous singer Rex Orange County was charged for sexally assaulting a woman six times in the span of two days; the singer denies the accusation, according to Vulture. Many fans believed he was a good person who had his heart on his sleeve, a boy-next-door type of person who was charming and lovable because of the music he posted online. 

“I thought he was someone who would stand up for women, and not be a false activist for them,”  O’Rourke said. “I loved his music, and listened to it all the time. It’s mostly just disappointing and it’s hard to pull away from listening to that music or absorbing that piece of media.”

Like Rex Orange County and the Try Guys, there have been countless situations where the reality of one’s character leads to their downfall. When the sweet, wholesome perception of celebrities based on their online “reality” changes because the users reveal a shocking and disappointing action, it can result in cancel culture. 

Instagram account @charger_confessions shares anonymous student confessions, most of which reveal classmates’ problematic actions, sparking backlash toward exposed peers. Students’ classroom images are shattered when such scandals are posted online. Furthermore, the students submitting confessions tend to fabricate stories and contribute to online inauthenticity.    

“People who are lying on this trying to make themselves seem cooler is so funny to me,” one confession said. “Everyone knows it’s fake and nobody will know who it was.”  

 

The persona effect

Behind each digital facade, regular individuals feel the emotional weight of maintaining and viewing online personas. On average, individuals worldwide spend 147 minutes a day using social media, according to Statista. Teens spend disproportionately more time online, with an average screen time of over eight hours, as Common Sense Media found. From color palettes to captions, students dedicate extensive effort to crafting the perfect posts.

“I worked pretty hard on my BeReals; I took pride in them,” Jocuns said. “You have to sacrifice a little bit of the reality for a more rewarding experience.”  

Altered and refined social media images create heightened expectations on the viewer’s end. A 2019 National Library of Medicine study found a correlation between time spent on social media, eating disorders and body image issues. This dissatisfaction in the viewer’s own body perception stems from the idealized and largely edited body types that thrive online. 

“You’ve got all sorts of fake bodies out there,” English teacher Bobby Nelson said. “For guys, it’s these macho, masculine expectations which are rising. For young ladies, the body shape changes all the time.” 

Students edit bodies on apps such as Picsart to conform to social media standards, such as the muscular or slim physiques. “There’s no way humans could normally maintain such a shape,” English teacher Bobby Nelson said. (Megan Rudacille)

Additionally, there has been a steady rise of influencers who display lavish lifestyles, gaining viewers because they have a seemingly perfect life, according to The Short Horn. This glamorization leads to unhealthy comparisons of the viewer’s own habits to the “highlight reel” of behaviors visible on social media. Following the surge in social media platforms, adolescent depressive episodes increased by 68%, as reported by the American Psychological Association.

“People can paint a perfect picture on their social media, and it can make people feel insecure,” Felder said. “I’ve felt insecure looking at other people’s social media before, whether it was about my body image or just the way that I live my life.” 

Managing expectations is key to healthy use of social media. According to MindWise, the idealized images portrayed online can serve as helpful motivation when viewed as aspirations to strive for rather than standards to meet. An understanding and acknowledgment of the airbrushed nature of online content can aid in adjusting expectations for reality. 

“Knowing that everyone around you is editing their photos, especially to post on their pageant accounts, is sort of a reinforcement: I don’t have to be perfect in real life, because no one else around me is,” Felder said. 

Despite the detriments of refined personas, consuming or creating an idealized feed can foster its own set of benefits. Building authentic connections and limiting followed accounts to those trustworthy and uplifting can transform social media into a source of joy, according to MIT News. Users can also harness their platforms for a greater good, amplifying causes they support and spreading awareness or information, according to Kubbco. When users project positivity online and consume content with a grain of salt, the possibilities for social media as an instrument for improvement are virtually endless. 

“Social media gives you another platform where you can project yourself and your self image to everyone else more than having to actually be here in person,” Jocuns said. “Whoever you want to be seen with, whatever actions you do, if that’s what you’re striving to do online, I think there’s really nothing wrong with that–that’s just self expression.”

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Roshni Ahuja, Arts & Entertainment Editor

Roshni Ahuja is a senior and this is her second year of the Purple Tide. This year she will be the Arts & Entertainment editor. She enjoys painting,...

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Megan Rudacille, Staff Writer

Megan Rudacille is a senior in her first year on the Purple Tide. Outside of school, she’s involved in the drama department, the speech team and Young...

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Rachel Lee, Staff Writer

Rachel Lee is a senior and this is her first year writing for The Purple Tide. In school, she can be seen exploring her diverse interests, serving as an...

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