Soft, dewy skin, lightly brushed brows and a natural flush: minimalist makeup is redefining beauty standards for a new generation. As heavy contour and bold glam take the backseat, students are embracing a hydrating look that prioritizes self-acceptance and skin health.
“I think the minimalist makeup is refreshing and the new trend,” sophomore Meenal Naggapan said. “It makes me feel more comfortable being myself without heavy makeup.”
For many students, minimalist makeup is more than just a beauty trend: it’s a way to embrace natural beauty and prioritize skin care. According to research from the National Institutes of Health, reducing the use of heavy cosmetics can improve skin health by minimizing clogged pores, irritation and breakouts. A lot of teens are now focusing on skin care instead, using hydrating moisturizers, gentle cleansers and lightweight SPF-based products to maintain a natural glow.
“I’ve noticed that my skin feels a lot better when I don’t wear heavy-coverage makeup every day,” Naggapan said. “Now, I focus more on skin care and just use a little bit of mascara and lip gloss.”
Products marketed toward teens have also reflected this shift. According to Ulta Beauty’s Teen Skin care Guide, brands such as Bubble, BYOMA and The Ordinary, have gained popularity for their gentle and effective skin care products, offering alternatives to heavy makeup. Instead of layering on concealer and foundation, teens are opting for tinted moisturizers, lip oils and brow gels to achieve a fresh and natural look.
“Makeup should be about enhancing, not covering up,” cosmetology teacher Lisa Climo said. “I think we’ve really gone overboard with a lot of trends, so it’s nice to see a return to more natural looks.”
The minimalist beauty trend also ties into broader conversations about self-esteem. A study published in PLoS ONE found that individuals who feel more satisfied with their appearance tend to use makeup less frequently, while those with lower self-esteem rely on it more. By encouraging a natural look, the minimalist movement may help students feel more confident in their own skin.
“We shouldn’t be putting ourselves up against other people,” Climo said. “We are who we are and we have to learn to love ourselves.”
Embracing a minimalist routine has also provided practical benefits for many teens. With busy schedules, minimalist makeup simplifies routines to save time in the morning, while also reducing costs associated with expensive beauty products. Many choose to invest in multipurpose skin care items, such as tinted sunscreens and hydrating serums, rather than purchasing an extensive collection of makeup.
“I like how affordable minimal makeup is,” freshman Niketha Rajesh said. “I use a light moisturizer and a lip oil. That’s usually enough for me. It’s quick and keeps my skin good all day.”
